Posts about CMO Forum

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1. 
   Benchmarks & surveys

   30 October 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Transformation

   WFA

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
2. 
   NewsPress releases

   18 July 2024

   Nominations open for WFA Global Marketer of the Year 2024

   WFA

   WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

   Read more about "Nominations open for WFA Global Marketer of the Year 2024"
3. 
   Benchmarks & surveys

   5 July 2024
   Organisation & structure

   Benchmark: Global and local brand consistency

   WFA

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
4. 
   Event reports

   21 June 2024

   CMO Forum Cannes (June 2024)

   WFA

   Overview of the WFA CMO Forum held in person in Cannes

   Read more about "CMO Forum Cannes (June 2024)"
5. 
   Event reports

   15 May 2024

   CMO Forum Toronto (May 2024)

   WFA

   Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

   Read more about "CMO Forum Toronto (May 2024)"
6. 
   Benchmarks & surveys

   26 February 2024
   Organisation & structure

   Benchmark: Internal brand communications and engagement

   WFA

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

   Read more about "Benchmark: Internal brand communications and engagement"
7. 
   Event reports

   13 December 2023
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   WFA

   Overview of the CMO Forum held in New York City in November 2023

   Read more about "CMO Forum Connect meeting overview (November 2023)"
8. 
   Event reports

   3 July 2023

   CMO Forum meeting overview (June 2023)

   WFA

   Overview of the CMO Forum held during Cannes Lions in June 2023

   Read more about "CMO Forum meeting overview (June 2023)"
9. 
   Benchmarks & surveys

   21 February 2023
   Agency review & pitching

   Benchmark: Recommended Creative Agencies for Sustainability

   WFA

   This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

   Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
10. 
    News

    15 February 2023
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    WFA

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

    Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"
11. 
    Event reports

    16 May 2022
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    WFA

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
12. 
    Videos & webinars

    27 January 2022

    Spotlight: Reversing the decline in advertising effectiveness

    WFA

    In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…

    Read more about "Spotlight: Reversing the decline in advertising effectiveness"